Research: The Power of Personalization in the Restaurant Industry
According to Salesforce research, 66 percent of consumers expect companies to understand their unique needs and expectations, but only 34% actually do. Additionally, two-thirds of consumers said they feel they’re treated as a number, not a person.
These disparities present an opportunity for restaurant operators to close the gap between the expectation of personalized experiences and the current reality that most brands are falling short. But what do restaurant guests actually want out of a personalized experience?
A new research survey of 750 restaurant guests conducted by Bounteous and Olo dives into the habits, preferences, and expectations of online orderers, and why personalization is the next frontier for forward-thinking restaurant brands.
In this research report, you’ll learn:
- How personalization fosters guest satisfaction and loyalty
- The business and consumer benefits surrounding personalization
- Examples of brands using personalization to boost sales and improve the guest experience
- Takeaways to help identify the correct next step in your digital journey