Insights

Google Analytics Site Search tracking provides data to understand what phrases are being searched, and how frequently, as well as answering business questions.

Learn everything you need to know about Acquia’s Grand Master certification.

Google Analytics for Firebase is now considered the recommended approach to app tracking. Let's dive deeper into how campaign attribution works using these two platforms.

This Marketo extension for Adobe Launch allows you to easily connect sites to Marketo. Initialize lead tracking, capture click events, & track page visits.

We’ve written about this topic before, but it still seems to haunt us … sampling. If you’re using Google Analytics Standard, we feel your pain. Let’s talk about why sampling happens, and how to know if your reports are affected.

Data quality issues can plague a Google Analytics account, making analysis difficult, time-consuming, or at its worst, leading to incorrect conclusions.

 

With keynotes from Jeremy Keith and Dries Buytaert, and other sessions including four from Bounteous, the 10th annual Design 4 Drupal provided ample opportunities for professional development for those in design, business, and user experience.

If you’ve made it your personal (and professional) mission to map out your company’s Customer Journey from brand awareness to conversion, you’re not alone!

Four presenters from Bounteous are participating in Design 4 Drupal, evidence of continued collaboration between development and design to deliver digital experience possibilities.