Blog

Understanding customer journeys is more important than ever. To do that today, you must unify disparate user metrics. Google Analytics App + Web properties enable organizations to construct a holistic view of customers in the digital ecosystem and develop a true Unified Measurement Approach.

A look at how data governance tools, like Product Information Management, can help solve marketplace syndication challenges.

With Adobe and Google, we added the AMP extension to the Adobe Core components Library for Adobe Experience Manager to create fast, efficient, user-first mobile experiences.

Sling models enable clear advantages over legacy AEM coding practices and are recommended for all AEM components complex or simple, saving both time and money.

Discover how to set up and use Processing Rules in Adobe Analytics to filter and separate your internal and external traffic.

Adobe Experience Manager is a strong contender in the digital market for managing content for companies on a large scale. Magento is a widely used eCommerce platform.

Explore how Google Analytics or Adobe Analytics can help you serve important, relevant, and actionable insights to internal employee personas.

Validate data layer events using JavaScript debugging to validate the events as they happen in real-time.

Learn about Acquia’s leading customer data platform, AgilOne, and how it improves decisions we make, speed of delivery, and customer experience.

Learn how Shopify Plus and Google Marketing Platform empower organizations to build scalable eCommerce sites that drive results, and maximize online revenue.

Publishers are looking for ways to increase readership and monetize content. Data-driven strategies can help. Learn about common challenges and focused solutions for online publishers.

Building schemas in Adobe Experience Platform is both an art and a science. We uncovered best practices that will help you compose well-crafted schemas.

Learn the basics of Triggers in Google Tag Manager and how to use Trigger Exceptions to make your container smaller, more agile, and more effective.

Learn to set up tracking and reporting in Google Analytics and Google Tag Manager to analyze user journeys and actions users need to take by different touchpoints.

Learn about our naming conventions for Adobe Launch and keep your Adobe Analytics implementation clean.