Blog

Developing a strong audience strategy is key for publishers to achieve digital maturity. Learn ways to use and identify high-value audiences.

The complete guide to understanding your Google Analytics 4 Properties & Firebase data in BigQuery. Feel confident in your queries, and use as a reference for future questions.

Google’s Search Ads 360 provides a number of powerful features for advertisers looking to take their SEM program to the next level.

Learn how you can enhance your eCommerce reporting capabilities in Google Analytics using Custom Dimensions and Metrics.

Learn the common use cases for Google BigQuery automation with Google Analytics, with steps to setup the BigQuery automation process.

Learn about the increases in data limits, data integrations, and new features that sets Google Analytics 360 apart from the free version.

We're now collaborating with Acquia to create Insight-Driven Journeys and enable customers to make the most of their data.

Optimize spend by identifying moments that matter to your audience and coordinating messages across those moments to create a strong, consistent brand promise.

We’ve written about this topic before, but it still seems to haunt us … sampling. If you’re using Google Analytics Standard, we feel your pain. Let’s talk about why sampling happens, and how to know if your reports are affected.

The enterprise products in the Google Marketing Platform are constantly evolving, with new features added frequently based on feedback from users, partners like LunaMetrics, and an internal drive to make tools that provide value.

If you’ve made it your personal (and professional) mission to map out your company’s Customer Journey from brand awareness to conversion, you’re not alone!

We knew it was coming, we waited for it, and now it’s finally here! Data blending is in Google Analytics, and it. is. glorious.

Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform.