Insights

Create multi-session and multi-channel acquisition reports with Google BigQuery, your knight in shining armor for multi-session acquisition reports.

A guide designed to help you understand the structure of the BigQuery data transfer for Google Ads for completing basic reporting tasks.

Learn the common use cases for Google BigQuery automation with Google Analytics, with steps to setup the BigQuery automation process.

New courses on Google BigQuery, Google Display & Video 360, and Google Marketing Platform products will make their debut Spring 2019.

One of the most important concepts in Google Analytics is Attribution, the practice of giving credit to the many marketing initiatives that drive traffic and conversions on a website. It is also one of the most misunderstood, mysterious, and debated topics.

For analytics enthusiasts, it’s easy to be eager to explore all of the possibilities and opportunities that come with using Google Analytics and Google Tag Manager. There’s just so much to get into!

Recent Google Analytics 360 customers will immediately want to get started using Google BigQuery, so we’ve summarized the steps and benefits to get off the ground running.

One of the huge advantages of Google Analytics 360 is the connect that pipes Google Analytics data directly into Google BigQuery.