Insights

Collect richer analytics data using Google Tag Manager with the Drupal 8 dataLayer Module.

Automatically tracks interactions with embedded Wistia videos on your site. This recipe will fire events to Google Analytics when users Play, Pause, Watch to End, and view 10, 25, 50, 75, and 90% of the video.

Data quality issues can plague a Google Analytics account, making analysis difficult, time-consuming, or at its worst, leading to incorrect conclusions.

The enterprise products in the Google Marketing Platform are constantly evolving, with new features added frequently based on feedback from users, partners like LunaMetrics, and an internal drive to make tools that provide value.

Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform.

Whether you’re launching a new ecommerce site or migrating to Google Tag Manager, testing your Google Analytics Enhanced Ecommerce implementation is crucial to ensuring quality data.

There are many situations where it would be helpful to have the source, medium, and other campaign information for a user’s session. For example, we may want to capture the source / medium of a session when a user submits a Contact Us form to store inside of Salesforce.

Whether your marketing landing pages are hosted on the same domain as your website or live on a separate domain, there are a few best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution.

Google Analytics and Google Tag Manager (GTM), though designed with traditional round-trip-based websites and web applications in mind, can be configured to work properly with single page applications (or SPAs). Common technical issues encountered when tracking SPAs with these tools are: