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CIO and CMO Alignment: How to Win in the Age of AI
May 20, 2025whitepaperData & AI

CIO and CMO Alignment: How to Win in the Age of AI

New research reveals a defining insight: The most digitally mature companies—the ones outpacing competitors in revenue and innovation—are the ones that collaborate across functions and co-innovate with external partners as strategic equals.

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We had the opportunity to redefine the Allsteel Brand through a deeper appreciation of our ecosystem of stakeholders and developing a new brand platform. The Bounteous team conducted research with our clients, dealers, and influencers to help us understand the purchase drivers, how our brand could provide a better experience and where we have the right to win. The results have been powerful driving clarity for our members and dealers, a focus on the right investments and improved brand confidence.

Jennifer Petersen

Vice President, Brand, Digital and Product Marketing

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