Insights

Collect richer analytics data using Google Tag Manager with the Drupal 8 dataLayer Module.

Google Analytics Site Search tracking provides data to understand what phrases are being searched, and how frequently, as well as answering business questions.

Developing maturity around customer journey management is a journey in itself. To help navigate this path, we’ve identified four key facets of journey management maturity.

We’ve written about this topic before, but it still seems to haunt us … sampling. If you’re using Google Analytics Standard, we feel your pain. Let’s talk about why sampling happens, and how to know if your reports are affected.

Data quality issues can plague a Google Analytics account, making analysis difficult, time-consuming, or at its worst, leading to incorrect conclusions.

The Digital Analytics Association since 2004 has advanced the profession of using data to improve business. Join HS2 and Infield Digital’s Ella Nguyen on Sept. 11 for the kickoff event for the DAA Chicago Chapter.

The enterprise products in the Google Marketing Platform are constantly evolving, with new features added frequently based on feedback from users, partners like LunaMetrics, and an internal drive to make tools that provide value.

Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.

 

Migrating or redesigning a site is a chance for new beginnings. New pages! New functionality! New systems!