Gartner® research: Market Guide for Global Digital Marketing Agencies

Gartner® research

​Evaluating Agency Roster to Deliver on Digital Transformation Goals

As marketers of global brands navigate the current economic landscape, they are challenged to meet leadership’s expectations to deliver on business goals, drive innovation, and maximize growth with diminishing budgets. Hiring a strong agency partner aligned with your company’s values and business goals can support short- and long-term growth. 

The 2022 Gartner guide on global digital marketing agencies includes Bounteous as one of the 20 Representative Vendors listed in the report. As demonstrated in the 2022 Gartner Marketing and Communications Organization Survey, marketing leaders identified skills, experience, innovation, creativity, and adaptability as the top reasons why they change their agency mix.

Gartner chart

Request access to the Gartner® Market Guide for Global Digital Marketing Agencies for key findings on:

  • Agency search trends and spending

  • How to determine if your agency relationship has gone stale

  • An intuitive guide on starting your search for an agency partner