Acquia Convert


Acquia Convert, powered by VWO, provides all the tools you need to optimize digital experiences to improve conversion rates. It enables you to better understand user behaviors, test strategies, and personalize experiences that drive impactful results.

Acquia’s partnership with VWO expands Acquia’s Open DXP with the ability to optimize digital experiences through insights, testing, and personalization:

  • Acquia Convert Insights enables you to identify areas for optimization on your website by analyzing user behavior through heatmaps, session recordings, on-page surveys, and more. You can use the data from Acquia Convert Insights to experiment with the best way to improve visitor experiences. 
  • Acquia Convert Testing enables you to improve user experience and conversion rates by conducting A/B, multivariate, and split testing on elements of your digital interfaces and roll out interactions with one click.
  • Acquia Convert Personalize enables you to enhance website personalization by leveraging data from various sources to provide tailored visitor experiences.

As part of Acquia’s Early Adopters Partner Program and the first Acquia Personalization Solutions Partner, the team at Bounteous x Accolite is paving the way in the space to power more personalized and effective experiences across the customer journey.

Learn more about the three different packages our team has developed in conjunction with Acquia to help you improve insights, testing, and personalization with Acquia Convert.

Key Capabilities


  • Segments: Divide your website visitors into groups based on behavior, demographics, or traffic sources. Gain targeted insights into how different users interact with your website.
  • Funnels: Track user journeys across different stages of conversion on your website. Set up a sequence that users are meant to take and identify where users drop off.
  • Heatmaps: See visual representations of where users click, move, and scroll on your website. This gives insights into what areas of your site attract the most attention or engagement.
  • Form Analytics: Analyze how users interact with forms on your website. Understand which fields take the longest to fill out, which are frequently left blank, and where users drop off.
  • Session Recordings: View video recordings of user sessions on your website. See how users navigate, where they click, what they ignore, and where they encounter issues.
  • Surveys: Ask visitors questions about their preferences, experiences, or opinions. This enables you to gather qualitative data from your audience.


  • A/B Testing: Compare two versions of a webpage to determine which one performs best.
  • Multivariate Testing: Test multiple variables at the same time to see which combination creates the best outcome.
  • Split Testing: Measure the performance of two different versions of a webpage hosted on separate URLs.


  • Customize Template With Visual Editor: Utilize a WYSIWYG Visual Editor for dynamic messages and templates or a Code Editor for unique custom widgets, all designed to cater to specific user segments.
  • Layered Hyper-Personalization: Deliver experiences randomly or based on a prioritized list, enabling targeted engagement for various user segments with customized fallbacks.
  • Enriched Behavior Data: Leverage comprehensive data trails from users, integrating attributes and third-party insights, to craft personalized experiences and enhance segmentation in a unified platform.