Adobe Target

Optimize your customer base with Adobe Target. By improving listening and response capabilities, we can test, analyze, and impact your best customers on every channel. Adobe Target is made smarter with AI-powered technology to go beyond what could otherwise only be done manually. Adobe Target integrated with Adobe Sensei, leverages Machine Learning algorithms to select optimal experiences in real-time.

With our integrated Agile teams, we can help businesses take full advantage of all the features of Adobe Target, as well as other tools in Adobe Experience Cloud suite, to make it more valuable across the organization. We don’t just configure new software to meet needs, we know how to use it to get the most out of its capabilities. We match the best technology solutions to your company’s strategic needs for an optimized set of resources.

Features

  • Experimentation & Testing
  • Omnichannel Personalization

Experimentation & Testing

You should not let manual or rules-based-only testing slow you down. Use A/B and multivariate testing to check everything through every channel. Stop guessing and learn what makes the most effective combination of content, layouts, UX, and more through all your digital properties. AI-powered testing helps you to automatically size your testing, while reshuffling and providing dynamic content. We can help you focus on testing whole experiences rather than iterative changes and ensuring test integrity. Test multiple alternatives to your website and evaluate which one brings a higher conversion.

Omnichannel Personalization

Tailor unique experiences for every user on your web and mobile site, apps, social media, and other digital channels such as connected devices and servers. Optimize your personalization through all channels and deliver a consistent and personalized customer journey that your users will find engaging and seamless. Recommend content is determined for visitors based on what others are viewing and what’s trending. This provides an engaging experience for your visitors and lengthens their time spent on your site. Tap into powerful AI that uses everything you know about your visitors to deliver each one their best personalized experience.

Adobe Target allows you to take control of your data and automation drive allocation. This allows for complete control of how much of your visitor traffic sees each test variant and for customization of the statistical thresholds to achieve the KPIs of your business. By utilizing the automation features through AI-driven offer delivery from Adobe Sensei, we let Adobe Target dynamically decide how much traffic to serve each experience. 

With Sensei-driven Auto-Target, Adobe Target analyzes the data you have about each visitor and makes AI-driven decisions about what experience to serve for the best results and greatest ROI.