Building and Scaling for Customer-Centric Personalization
Thank you for joining the Bounteous + CVS Adobe Summit Speaking Session
Abby Matchett
Senior Director, Data Enablement, Bounteous
Abby leads our Data Enablement practice at Bounteous, and specializes in helping clients achieve a data-driven culture. Abby comes from a diverse analytical background and has held positions in finance, strategy, & operations before landing in digital analytics & data strategy. A perpetual student, she holds a BS from New York University's Stern School of Business and a MS in Business Intelligence, Data Analytics from Carnegie Mellon University. She also maintains individual certifications for Google and Adobe products and is continuously expanding her toolbox.
Reach out to Abby for more tips and tricks around orchestrating personalized experiences: abigail.matchett@bounteous.com
Ben Meck
Executive Director, Enterprise MarTech CVS
Ben Meck is leading CVS Health’s efforts to modernize the Martech Stack for Data and Personalization as part of the Enterprise Martech team. Ben is a consummate innovator and transformation leader in the digital analytics and marketing technology space, consulting with major pharmaceutical and B2C brands (Bose, Comcast, Bank of America) prior to joining CVS Health. At CVS, he helped modernize and launch digital analytics for Aetna before moving to an enterprise role in Marketing Technology. His role on the Martech Team focuses on technology enablement for data collection and digital analytics, customer profiles for owned and paid channels, and enabling customer-centric personalization.
Reach out to Ben for more tips and tricks around customer-first care: MeckB@cvshealth.com
Bounteous and CVS are Starting a Movement
Nuggets of learning from the Bounteous + CVS Adobe Summit Speaking Session
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The Bounteous + Adobe Partnership
Bounteous is an award-winning Adobe Gold Partner and recognized industry thought leader. Our global team of Adobe experts will help you successfully reach your customers by recommending, implementing, and strategically optimizing your Adobe investment. Our team will expertly guide you through technology projects, delivering cost-effective optimizations and extensions that make the Adobe tools even better.
Deeply skilled across Adobe Experience Cloud solutions, Bounteous team members hold specializations in Adobe Analytics, Adobe Campaign, Adobe Campaign Classic, Adobe Experience Manager (AEM), AEM Run & Operate, Adobe Commerce, and Adobe Target.
Bounteous was one of the first two agencies authorized by Adobe to implement Adobe Experience Platform and was invited by Adobe to write the first Adobe Experience Platform and Adobe Journey Optimizer Certification Exams.
Bounteous + Co-Innovation
The Co-Innovation Methodology
Co-innovation is our unique model of collaborative partnership, proven to help brands compete and win
The Bounteous Advantage
Bounteous Service Package for Adobe Applications
We have the unique ability to get brands up and running on Adobe platforms without sacrificing quality. We have created quick-start personalization packages for Real-Time CDP, Customer Journey Analytics, and Adobe Journey Optimizer to address common challenges of audience activation, experience orchestration, and journey analysis.
Activate for Adobe Experience Cloud Solutions
Bounteous is the sole creator of Activate for Adobe Experience Foundation, Adobe Campaign, and Adobe Commerce.
Built according to Bounteous and Adobe best practices, Activate kits embed features that enable speed to market, ability to scale, and long-term efficiencies, providing our clients with the foundation needed to create transformational digital customer experiences across all touchpoints.
These solutions provide immediate value for your organization while setting the stage for future enhancements and rapid innovation.
