Giving a Caffeine-Fueled Boost to Their Customer Experience
When your sluggish morning routine needs a jolt with a large triple-shot, soy milk, half-powder, dark chocolate latte with three Splendas served at 155 degrees, you want your barista to get your order exactly right.
Bounteous partnered with The Coffee Bean & Tea Leaf as their Digital Agency of Record in 2016 to do just that — to get things right. Backed by intelligent consumer and market research, Bounteous collaborated with CBTL with the goal of modernizing their overall customer experience.
The launch of the original Coffee Bean app in our first year working together featured mobile ordering and payment, as well as personalized offers. A rewards program was included to turn the occasional guests into regulars. Soon after, the new coffeebean.com launched where coffee beans, tea, gift cards and more could be purchased.
For a consistent customer experience no matter the situation, the order-ahead platform, ecommerce and loyalty functions were all accessible through the app, website and in the store. The CBTL app continued to evolve on its journey of modernization with gift card giving, referral bonuses and in-app tipping.
Since streamlining their ordering flow and loyalty program, CBTL has seen a significant increase in both digital sales and number of orders.