Denny’s legacy website served primarily as a marketing tool to deliver content and promotions. Additionally, the restaurant provided guests with online ordering and rewards capabilities via a custom commerce site, along with mobile ordering and rewards. However, these were not integrated digital experiences.
Denny’s partnered with Bounteous to plan, design, and develop their next-generation digital commerce platform utilizing Bounteous’s NomNom Framework.
The Commerce Platform includes a redesigned commerce-forward responsive website with integrated marketing, promotions, loyalty and online ordering. Additionally, redesigned mobile apps built leveraging a hybrid development framework create a similar user experience across platforms.
With the new Denny’s digital experience, guests can find their local Denny’s instantly and browse the menu from anywhere. With a new website, online ordering process, and mobile apps, customers can easily redeem rewards, checkout with saved payment methods, and choose exactly how and when to receive their food.
Denny’s new commerce platform resulted in improved page load times and increased guest satisfaction. Additionally, the use of technology led to improvements in guest’s perception of overall value.
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My team and I worked with Lister Technologies (Bounteous) since 2016 when we were separating from HPE and joining Micro Focus. They put together a qualified team of engineers (development, quality assurance) and project managers, email marketers and web publishers. Without their help and involvement we would not have been able to complete activities needed to ensure we could separate from HPE. They very quickly gained the trust of our team and became an integral part of our Digital Strategy. We have worked on several critical projects together and they have always gone above and beyond to help complete those, give us additional resources and firepower during crunch mode, always had a backup team trained and ready so we didn’t have any disruption even when there was turnover. They always measured themselves by quality of the individuals they hired and quality of work delivered and the ownership and accountability they felt while working on our projects. They have always been and will continue to be an integral part of the Digital Marketing team at Micro Focus.