Ordering From America's Diner Has Never Been Easier
Denny’s is one of the nation’s largest full-service family restaurant chains. Its new website is proving that order ahead experiences aren’t just for QSRs and fast casual brands.
Denny’s legacy website served primarily as a marketing tool to deliver content and promotions. Additionally, the restaurant provided guests with online ordering and rewards capabilities via a custom commerce site, along with mobile ordering and rewards. However, these were not integrated digital experiences.
Denny’s partnered with Bounteous to plan, design, and develop their next-generation digital commerce platform utilizing Bounteous’s NomNom Framework.
The Commerce Platform includes a redesigned commerce-forward responsive website with integrated marketing, promotions, loyalty and online ordering. Additionally, redesigned mobile apps built leveraging a hybrid development framework create a similar user experience across platforms.
Denny’s new commerce platform resulted in improved page load times and increased guest satisfaction. Additionally, the use of technology led to improvements in guest’s perception of overall value.