Deep Customer Research Creates New Market Opportunities
Founded in 2014, Dr. Squatch launched to raise the bar for natural products and change the way men approach their personal care. The company prides itself on using natural ingredients with no harsh chemicals.
Bounteous partnered with Dr. Squatch to expand their addressable market by identifying new customer segments, backing segmentation groups with surveys and deep market research, and deploying tools for ongoing user segmentation to drive sales growth.
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