Ollo was developed to fill the coverage gap in near-prime customers, which has historically been under-served. Near-prime consumers are relatively less likely to be versed in credit matters than other audiences, which influenced our approach to Ollo's content and UX flow. To create a seamless customer journey, we needed a consistent look, feel, and voice across the mailer and online application. Our team also emphasized simple, educational content that conveyed the appropriate information hierarchy. This clarity would be crucial to maximizing acquisitions.
Gaining a foothold in this industry required a memorable digital experience that established trust and credibility, from registration to account management. To compete with credit's household names, it was essential that every OlloCard.com viewer be greeted with dynamic and distinctive brand elements, clear and concise product descriptions, and an intuitive user experience.