Growing An Enterprise Sales Pipeline by Centralizing Ad Data
Proofpoint is an enterprise cybersecurity company based in Sunnyvale, California. They provide people-centric software as a service solutions including email security, data loss prevention, digital risk, email encryption, electronic discovery, and email archiving. They protect more than 8000 enterprise customers worldwide with clients representing more than 57 percent of the Fortune 100 and 27 percent of the Global 2000, while proudly claiming a customer satisfaction rate of +95 percent. Proofpoint recently reached a milestone of $1 Billion in annual revenue, the first SaaS-based cybersecurity company to do so.
Proofpoint invests heavily in digital advertising to both drive awareness, and generate new business leads. They partnered with Bounteous to re-establish their media data foundation and create scale within their existing media program. Bounteous helped Proofpoint double their sales pipeline while also uncovering new attribution and insights that were previously inaccessible.
By The Numbers
- 100%GROWTH OF PREVIOUS YEAR'S METRICS
- 56%DECREASE IN COST-PER-LEAD
- 50%REDUCTION IN BUDGET MANAGEMENT TIME
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