Better Targeting to Promote Social Change
Teach For America applicants have other options. Many are recent college graduates or professionals in highly desired STEM fields. They are superior students and engaged citizens, and they are just as likely to be courted by some of the world's biggest companies with tempting salaries. Instead, the nonprofit Teach For America hopes these remarkable individuals will become teachers in low-income communities, in efforts to confront educational inequality classroom by classroom.
Teach For America and Bounteous partnered to stay top-of-mind with their applicants and talent pool by uniting the Audiences feature in Google Analytics with Google search remarketing in Google Ads.
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