Strategic Research
Identifying the key elements of a successful digital strategy begins with comprehensive user research. By delving into consumer wants and needs, we were able to garner critical information and make more strategically guided decisions.
Roadmap Development
Our cross-functional teams translated the strategic outline into a plan of action based on prioritized needs and objectives to build alignment and enable execution.
Clear Vision, Serious Strategy
An Eye For Design
In partnership with ABB, we designed their new platform's logo and signature to make it welcoming, professional, and authentic.
Visualizing The Customer Journey
The brand's core values should come alive through its customer's experiences. We tested and created several personas and customer journeys to ensure flawless and customized interactions.
With a single platform, we brought convenience to a whole new level.
One-Click Commerce
Patients can now purchase their doctor-prescribed eye care products confidently, securely, and easily.
Comprehensive Business Solution
Ensuring the platform rolls up practice information into a comprehensive reporting tool, allowing Eye Care Providers to easily review business metrics, opportunities to increase, revenue, decrease costs, and drive EBITDA.
Together, we are revolutionizing the way eye care providers engage with patients to deliver the best solutions for their vision health.
ABB Optical has always committed to supporting eye care practitioners and their patients. Now, more than ever, they are positioned to provide the best support possible.
