Building a Value-Focused Brand and Sparking Demand
ABB Optical embarked on a digital transformation journey to develop solutions across all of their business functions, customer experiences, technology platforms, and analytics. This undertaking would enhance the efficiency of ECPs and also elevate the overall patient experience.
A strong brand should be backed by clear core mission statement, vision and values. Our combined teams defined and implemented these statements in ABB Optical's new brand and platform in order to communicate the purpose and goals of the company.
One Platform Built for Service, Innovation, and Scale
Say hello to Abby — the digital foundation needed to bring all the tools eye care professionals need to run their practice into one platform, helping them grow their businesses and easily service their patients at scale.