Caesars Entertainment Client Story
Caesars Entertainment is a pioneer in loyalty, experience, and now, digital.
Caesars Entertainment is an empire, the world’s most diversified casino-entertainment provider, delivering outstanding customer experience to over 65 million loyalty members across 55+ physical locations. To bring that experience to digital, Bounteous leveraged platform expertise and artificial intelligence to outstanding success.
Foundational support to power exceptional results.
Over several years, we’ve worked with Caesars Entertainment to maximize their platform investments and grow their digital maturity, empowering countless personalized experiences for online visitors.
The excitement of a trip begins long before stepping foot onto a Caesars Entertainment property. Building upon foundational improvements, we created a dynamic, member-first digital experience.
We enabled an experience that learned as guests explored.
We highlighted bespoke recommendations for dining and activities.
Caesars Entertainment turned to us to combine robust personas with the tech to reach them.
Scaling with Artificial Intelligence
With proven success in personalization, we leveraged Adobe’s Sensei artificial intelligence to deliver custom experiences across tens of thousands of permutations.
Optimized Flow of Data
We realized the promise of Adobe tools that work together to provide results without sacrificing flexibility.
Tripled Revenue Per Visitor
In the first 90 days, personalized offers, accommodations, and activities helped drive massive growth.
Bounteous reimagined the booking experience on Caesars.com.
Building Anticipation From 'Book Now'
We partnered with Caesars Entertainment to launch a fast and intuitive booking engine with experience enhancements and performance improvements that make it easy to compare across dates, properties, and room types.
Mobile-Led Design Process
Built for convenience and speed and packed with features.
Improvements to customer experience with a frictionless process.
Digital Innovation for Customer Experience Excellence
By focusing on both business metrics and capabilities, our co-innovation engagement model has helped grow Caesars' digital maturity while achieving amazing results. Through skillful integration and unmatched expertise, we harness data to improve and scale Caesars' digital experience.