Mobile and Desktop
Coca-Cola's optimized site ensures Coke lovers have the same delightful, instinctual path to purchase they've come to expect, whether visiting the site on mobile or desktop.
Direct-To-Consumer
The direct‑to‑consumer marketing model combines product customization and social media in a way that boosts the brand and generates credibility with millennials.
Coca-Cola's robust commerce platform sets the foundation for an immersive consumer experience. In looking to build upon this base, we also oversaw the creation of Share a Coke's email, social, and digital campaigns.
Brand Partnerships
We introduced brand partnerships to extend the customized feel of Share a Coke to include the MLB, NCAA, MLS, Winter Olympics, and more.
Winning the Holiday Season
The Taste the Feeling holiday campaign was an opportunity to grow awareness of the custom bottles and licensed merchandise program.
Grew the Share a Coke program into an evergreen, revenue-generating, multi-brand commerce platform.
Brand Growth
Our commerce platform houses not only the #ShareACoke merchandise, but also the Diet Coke and Coke Zero brands as well.
Apparel & Merchandise
CokeStore.com now features custom bottles, goods, and apparel for all occasions.
