Domino's Pizza of Canada Client Story
Domino's Pizza of Canada wanted to support a growing customer base online. We helped them reach customers at the moments that matter most, with platforms that are simple and easy to use.
Founded in 1983, Domino's Pizza of Canada is the Canadian franchisee of Domino's. With 540 stores nationwide in every province in Canada, Domino's Canada is an industry leader in both delivery and carryout pizza. Our strong strategic partnership dates back to 2008 and is based on identifying local market trends in the digital technology and marketing landscape to meet consumer demand with innovative outreach and brand experiences.
We partner closely with Domino's Canada to maintain their digital hub.
Our team takes the guesswork out of technology so the Domino's Canada team can focus on delighting its loyal customer base.
Helping Domino's Canada Expand Online Ordering
In 2008, Bounteous launched Domino's Canada's Online Ordering platform at http://www.dominos.ca. In subsequent years, we executed against a strategic roadmap of commerce features and platform expansion. Bounteous designed, developed, and continues to support Domino's Canada's responsive desktop/mobile website, iOS and Android mobile apps, and customer data warehouse, generating and servicing 100 million online orders since launch.
Full Platform Management
Bounteous supports all codebases and improvements for desktop/mobile sites and apps.
Dynamic pricing, custom local coupon curation, and other regional capabilities have all been added by Bounteous to enhance the Canadian market where it differs from its U.S. counterpart.
It Takes More Than a Great Experience
Collaborative roadmapping and co-innovation are the keys to growing a digital business.
Building a Growing Brand Starts with Strategy
When Domino's Canada leadership looks to adopt a new technology or change marketing tactics, they partner with Bounteous. We provide strategic business consulting that drives organizational change and revenue growth. Our teams collaborate to enable franchisees to reach their marketing goals.
Bounteous developed and deployed contactless order pickup in 2020 to keep customers and employees safe.
Franchise Growth Program
We provide education, training, and technology to help franchisees reach their digital marketing and sales goals.
Innovative Loyalty Program
We maintain and drive a best-in-class loyalty program for Domino's top user segment, accounting for 75 percent of online transactions.
Building Community With User-Generated Content
Craveable and Canadian! We've crafted a story that resonates with Canadians by leveraging UGC across social media channels to humanize the Domino's Canada brand. We’ve created a relatable and authentic presence in the marketplace by considering content through a national and local lens.
Insight Leads to Action
Critical insights inform every decision of our joint marketing plan.
Data-Driven Advertising That Drives Results
Our strategists grow Domino's Canada's top-line revenue by identifying and engaging core customers with the right message at the right time. Bounteous uses Google Marketing Platform to execute customer-first advertising with enterprise data analytics. Google Analytics 360 and Google Cloud powers data analysis and machine learning audience segmentation. Bounteous executes innovative programmatic and private display buys with Display & Video 360 to reach customers in their "hangriest" moments.
Our media strategists continually update media plans to drive success, leveraging a true omnichannel approach. YouTube video ads build brand awareness while private OTT and video buys reach sports and gaming fans. Innovative SEM campaigns cover local searches and app promotion. Programmatic display reaches loyalty members based on purchase prediction, achieving a +6.8x incremental return on ad spend.
Making the Most of Google Marketing Platform
We leverage technologies like Analytics 360, Optimize, Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Cloud Platform to provide Domino's Canada with a smarter marketing machine. Our collaboration was featured in Google's Marketing Playbook on Page 21.
Digital Flow is Key
Digital Flow enables data from every stage of the customer lifecycle to power new customer outreach opportunities. Bounteous and Domino's Canada surprise and delight customers as a result.
Creating Content That Delivers Smiles
Bounteous conceives and executes video ads for key online demographics to grow Domino's Canada's customer base. We manage the entire process from storyboarding, production, ad trafficking, and attribution to deliver results far beyond linear TV.
Testing New Channels
We've placed creative ads on Snapchat, Twitch, Amazon, and OTT during sporting events.
Bounteous sources production agencies who can realize our concepts and visions.
Gamers Gotta Eat
We've placed unique video ads during Canada's biggest eSports events and on Twitch.
Matching creative concepts to a key audience is what we do.
Co-Innovation Creates Delicious Growth
Strong partnerships can lead to incredible growth. We're proud to collaborate with Domino's Pizza Canada on all things digital. They are now the #1 pizza company in Canada.