Neighborhoods Without Borders
Drawing on Mapbox, we turned the United States into a Halloween playground—by visiting a mutually approved family network trick-or-treaters could keep it safe and fun.
Design Your Own Door and Avatar
A library of creative assets featured a world of spooky options and scary sounds, letting families express their creativity.
Tricks, Games, and Sponsored Attractions
From snakes in a can to Tricky Trivia to sponsored locations from Boys & Girls Club, Nascar, and major children’s media companies, we created an interactive, gamified universe with all kinds of rewards.
Buy and Redeem Candy
Stripe, Shoppable, Snipp, and American Express made it possible to partner with retailers, letting parents swap virtual candy for real sweets online or at retail locations.
We brought buying power to a global market.
Experiential Commerce
Leveraging Adobe Commerce's, previously known as Magento Commerce, native features and Drupal's functions, we created an engaging online shopping experience.
International Potential
The KIND UK experience easily scales for additional or varying products, making it a model for other countries’ markets and lines of business.
When frontline workers became front and center, we worked with Mars to Say Thanks with Snickers.
Double the Thanks
We helped Mars pivot to a promotion suited to the moment: when users purchased 24 bars, Mars was able to further express thanks to the community by doubling their gift.
Fast and Collaborative Development
Drawing on Shopify’s functionality, we built the Say Thanks with Snickers microsite in two weeks with a five-person team.
Efficiency and innovation continued to make us a natural fit for Mars’ needs.
Product Information Management
Working with Shopify, we created a single, accurate view of product data, ensuring accurate inventory, efficient ordering, and a variety of buying models for users.
A Branded, Scalable Vision
We created a theme that helped the experience visually reflect the brand, but left room for further personalization and growth.
Our culture of co-innovation helps build experiences that connect people and products, whatever that means in the moment. Together, we take leaps that help Mars make the next best thing.
We start with a critical insight: adapting to a changing landscape by creating fresh and forward-thinking digital experiences. From there, we bring data, design thinking, and technology to the table, translating functional needs and branding vision to next steps. Through this flow, we are able to rapidly iterate, building the kind of experiences that capture the spirit of a product, and put it into people's hands.
