Shake Shack

Shake Shack mastered the hospitality experience in-Shack, but the brand was digitally nascent. They established an audacious goal to become the greatest digital dining brand in the world. ​They needed a co-innovation partner who’d done it before.

As an innovative fast casual restaurant brand, Shake Shack is committed to bringing classic American food to all while taking care of their team, sourcing and acting responsibly, and contributing to their local communities. They established an audacious goal to become the greatest digital dining brand in the world, and they needed a co-innovation partner who'd done it before. Our partnership is founded on collaboration, a deep business understanding, and the ability to quickly address market needs.

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Ambitious growth goals require a co-innovation approach focused on creating a collaborative, long-term partnership and generating continuous business results.

We enable, empower, and educate the Shake Shack team with the right recipe of data, tech, talent, and methods. 

The Vision

We designed a digital roadmap for Shake Shack to deliver enlightened hospitality that scales, personal guest experiences (not just personalized), and the ability to get smarter every day.

Enabling, Embedding, & Educating

To break down silos and deliver on this ambitious vision, Bounteous experts worked directly with Shake Shack’s technology, accounting, finance, operations, and hospitality teams.

When market trends shifted, Shake Shack relied on our domain expertise.

Bounteous brought the right talent and methods to do the “hard to do.”

Strategic Solution Architecture

Developing a transformative technology roadmap starts with a thorough assessment of in-use platforms and tech. We identified opportunities to consolidate and connect disparate technologies to increase efficiency.

Deploying A Scalable Technology Footprint

We rebuilt Shake Shack’s back-end infrastructure and deployed scaled solutions that support their ambitious business goals. Adopting a serverless back-end infrastructure powered various front-end technologies like ordering, payment processing, and location retrieval.

Elevating the Digital Guest Experience

Together, we upgraded Shake Shack’s digital experience with feature improvements across their website and Android app. This generated stronger guest messaging and communication to match the in-Shack experience.

Customer Data Capabilities

We implemented smarter digital analytics across ordering platforms like in-store kiosk, web, and app to develop a holistic view of guest behavior that will generate the next wave of critical, strategy-defining insights.

We helped Shake Shack build the foundation for long-term success.

We are laying the groundwork for continuous digital transformation and innovation at scale!

A Quick Pivot to Curbside Pickup

We implemented curbside pickup functionality into Shake Shack’s app in just seven weeks to compensate for the loss of in-Shack dining experiences.

Delivery as a Service

To delight even more guests, our teams partnered with UberEats to integrate order delivery functions directly into Shake Shack’s app. Guests now enjoy classic Shack flavors delivered right to their doorstep.


Shake Shack needed a long-term strategic partner to reach their ambitious goals.

Our co-innovation partnership with Shake Shack is scaling enlightened hospitality, delivering personal guest experiences, and making the company smarter every day.