Adobe Summit Webinar Series: Real-Time Personalization with a Customer Data Platform and Marketing Automation Strategy


Event Details

This event occurred on Thu, Mar 25, 2021

This event was part of the Bounteous' WTF (What's That For) webinar series in preparation for Adobe Summit. View more details on the entire program by visiting our Adobe Summit Experience.

If you missed the second webinar in the Bounteous' WTF (What's That For) event series, check out the recording below and reach out to our team of experts with any questions.

This webinar focused on the benefits of utilizing a Real-time Customer Data Platform (RTCDP) via Adobe Experience Platform (AEP), and how to choose the right Marketing Automation tool for your organization.

Discussion centered on:

  • The value of a CDP and how it creates a secure future-proof approach to customer data that empowers and converts.
  • The importance of choosing the right marketing automation tool like Adobe Campaign and/or Marketo Engage for your digital success.
  • How Cross Channel CDP and multi-touch campaigns at scale create digital experiences that support your business objectives and increase ROI.


Kevin Haag
VP, Customer Data Platforms
Holly Quezada
Senior Director, Martech Engineering