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Adobe Perspectives

Configuring Automated Data Export in Adobe Experience Platform
Adobe Experience Platform (AEP) has a wide array of native source connectors for data ingress into the platform as well as a number of native destination connectors to publish data to various marketing destinations, enabled by the Real-Time Customer Data Platform (RTCDP). However, it is not uncommon to require data egress outside of the typical marketing activation use case that the RTCDP feature provides.

Personalized Customer Experience Activation Using Customer Data Platform and Journey Orchestration Technologies
Understanding consumer expectations and evaluating technology capabilities and team structures are the first steps in determining where you are with your current personalization capabilities, and help to define the steps required to accomplish your customer experience objectives.

How CVS Health Is Creating Personalized And Connected Experiences
Watch CVS Health, Bounteous, and Adobe as they discussed CVS’ business transformation through people, processes, insights, and technology. We discussed how CVS is leading the industry in reshaping the consumer health experience by guiding consumers on their path to better health through relevant and personalized touch points throughout the digital journey.