Bounteous at Adobe Summit 2023
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Watch Bounteous' 2022 Summit Session On-Demand
Scale Personalized Experiences with a Solid Data Foundation
“Data Management,” “Personalization,” “Advanced Targeting.” You’ve heard the buzzwords, but how do you actually execute against these concepts to enhance your digital marketing initiatives? Personalization at scale is driven by a combination of audience data, marketing operations, unique offers, and targeting capabilities. Join Bounteous as we discuss consolidating data into digestible insights that drive personalized experiences during every customer interaction.
Learn how to help customers achieve success by:
- Personalizing your customer journey
- Using data to create meaningful, memorable experiences
- Attracting the right customers and keep them coming back
- Implementing the Real-time Customer Data Platform and Adobe Journey Optimizer to help achieve advanced personalization
Adobe Perspectives
Configuring Automated Data Export in Adobe Experience Platform
Adobe Experience Platform (AEP) has a wide array of native source connectors for data ingress into the platform as well as a number of native destination connectors to publish data to various marketing destinations, enabled by the Real-Time Customer Data Platform (RTCDP). However, it is not uncommon to require data egress outside of the typical marketing activation use case that the RTCDP feature provides.
Personalized Customer Experience Activation Using Customer Data Platform and Journey Orchestration Technologies
Understanding consumer expectations and evaluating technology capabilities and team structures are the first steps in determining where you are with your current personalization capabilities, and help to define the steps required to accomplish your customer experience objectives.
How CVS Health Is Creating Personalized And Connected Experiences
Watch CVS Health, Bounteous, and Adobe as they discussed CVS’ business transformation through people, processes, insights, and technology. We discussed how CVS is leading the industry in reshaping the consumer health experience by guiding consumers on their path to better health through relevant and personalized touch points throughout the digital journey.
