Scaling Complex Content to Support a Global Footprint
Rockwell Automation, INC (NYSE: ROK), is a global leader in industrial automation and digital transformation. They connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable with dedicated customers in more than 100 countries. Rockwell engaged with Bounteous to build a centralized content model within Adobe Experience Manager to unify their global markets and showcase a refreshed image.
The new digital experience focuses on marketing and creative with a flexible platform and scalable governance plan. The streamlined global content in multiple core languages and focus on a sound Search Engine Optimization (SEO) technical strategy allows Rockwell to provide positive customer satisfaction while increasing their search rankings globally.
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