Adobe Summit Webinar Series: Real-Time Personalization with a Customer Data Platform and Marketing Automation Strategy

Webinar
AdobeAdobe Experience PlatformMarketing

This event was part of the Bounteous' WTF (What's That For) webinar series in preparation for Adobe Summit. View more details on the entire program by visiting our Adobe Summit Experience.

If you missed the second webinar in the Bounteous' WTF (What's That For) event series, check out the recording below and reach out to our team of experts with any questions.

This webinar focused on the benefits of utilizing a Real-time Customer Data Platform (RTCDP) via Adobe Experience Platform (AEP), and how to choose the right Marketing Automation tool for your organization.

Discussion centered on:

  • The value of a CDP and how it creates a secure future-proof approach to customer data that empowers and converts.
  • The importance of choosing the right marketing automation tool like Adobe Campaign and/or Marketo Engage for your digital success.
  • How Cross Channel CDP and multi-touch campaigns at scale create digital experiences that support your business objectives and increase ROI.

This event has happened already

Event Details

After a series of unfortunate events (2020), Bounteous presents the WTF Series: What's That For. Following your Adobe Summit experience, we are here to help you navigate your digital WTF moments.

Whether you attended Adobe Summit or not, our team of leading industry experts is here to help you better understand the value of digital solutions across the Adobe Experience Cloud. Through a series of webinars and thought leadership pieces, Bounteous will help you build the foundation to maximize your digital experiences. 

Speakers

Marc Infield
EVP, Technology
Kevin Haag
Director, CDP Strategy
Gaetan Marmasse
Distinguished Architect
Holly Quezada
Director, Martech Engineering