Balancing Customer Acquisition and Retention to Maximize Digital Commerce Sales

Customer acquisition and retention are the two key drivers of growth, and businesses need to invest in both in order to achieve success. Traditional service providers can use digital tactics such as social media marketing and Google Ads to drive acquisition and retention in online sales.

Bounteous recently worked with Chatters, a Canadian hair salon network, to implement commerce systems using Shopify Plus and optimize their digital marketing efforts through Google Ads and social media marketing, ultimately leading to an over 400 percent increase in year-over-year online revenue.

Join us as Bounteous comes together with experts in commerce from Chatters, Shopify Plus, and Google to discuss how brands can leverage digital marketing strategies for retention and acquisition, ultimately driving online commerce revenue.

Speakers:

• Heather Pieper - Senior Manager, E-commerce - Chatters
• Drew Whang - Agency Development Manager - Google
• Alicia den Ouden - Senior Merchant Success Manager - Shopify 
• Justin Beebe - Manager, Media - Bounteous
• Michael Bartholow - Director, Marketing & Education - Bounteous - Moderator