Balancing Customer Acquisition and Retention to Maximize Digital Commerce Sales


Bounteous came together with experts in commerce from Chatters, Shopify Plus, and Google to discuss how brands can leverage digital marketing strategies for retention and acquisition in order to drive more revenue.

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Customer acquisition and retention are the two key drivers of growth, and businesses need to invest in both in order to achieve success. Traditional service providers can use digital tactics such as social media marketing and Google Ads to drive acquisition and retention in online sales.

Bounteous recently worked with Chatters, a Canadian hair salon network, to implement commerce systems using Shopify Plus and optimize their digital marketing efforts through Google Ads and social media marketing, ultimately leading to an over 400 percent increase in year-over-year online revenue.


Justin Beebe
Associate Director, Media Strategy
Michael Bartholow
Director of Marketing and Education