Forrester's Technology & Innovation North America - Delivering a 20x Digital Return for Caesars Entertainment through Co-Innovation

Speaker Session

Event Details

This event occurred on Tue, Nov 2, 2021

During Forrester's Technology & Innovation North America learn how Bounteous helped deliver a 20x Digital Return for Caesars Entertainment through co-innovation.

A Co-Innovation approach helped Caesars Entertainment achieve a 20x ROI with advanced digital personalization. During Forrester's Technology & Innovation North America attendees of this session learned how they benefited from adopting new modes of working across customer experiences and marketing technology and defined the key outcomes of data activation strategies required to drive successful digital transformation.

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Speakers

Dave Mankowski
Chief Growth Officer
Jonathan Weber
SVP, Data & Analytics
Michael Bartholow
Senior Director, Brand Marketing