Case Studies

Deepening Audience Understanding for Nationwide Public Broadcasting

Deepening Audience Understanding for Nationwide Public Broadcasting

PBS is the most prominent provider of public educational television programming in the U.S., servicing over 350 member stations. With over 800 million annual pageviews to PBS.org, PBS had working assumptions about visitor behavior — but needed more to h

Elevating Community-Supported Content to Increase Organic Traffic & Reach

Elevating Community-Supported Content to Increase Organic Traffic & Reach

KQED is the country's most-listened-to public radio station, covering news, arts, science, and life in North California. The NPR affiliate delivers interactive content for digital platforms and mobile devices, and an Education Network that reaches mo

Caesars Entertainment

A Corporate Showcase for a World-Class Brand

A Corporate Showcase for a World-Class Brand

Caesars Entertainment is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. With more than 45 million website users engaging with the company's online presence, Caesars hired B

Harvard Extension School at Harvard University

Building Online Awareness to Reflect an Offline Reputation

Building Online Awareness to Reflect an Offline Reputation

It is hard to imagine that Harvard University had an opportunity to increase awareness. Ask people to list top schools and Harvard is counted on the first hand, often named on the first finger. Academic elite travel from far and wide to the campus in Camb

Domino's Pizza Canada

Establishing eCommerce Dominance

Establishing eCommerce Dominance

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery, with a significant business in carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 12,100 stores in over 80 interna

Managed Care Consortium

Modern Solutions for a Long-Standing Healthcare Leader

Modern Solutions for a Long-Standing Healthcare Leader

Serving more than 12.2 million members, Managed Care Consortium is one of the largest integrated healthcare delivery systems in the U.S. Their commitment to embracing new technology makes them a leader in customer-facing medical innovations, including lea

Leading Hotels of the World

Using Deep Insights to Drive Personalization

Using Deep Insights to Drive Personalization

The Leading Hotels of the World is a hospitality collection of more than 400 luxury hotels and resorts in over 80 countries. Their website has a wealth of content about rates, offers, and hotel amenities, so much so that it was difficult for Leading Hotel

Teach for America

Better Targeting to Promote Social Change

Better Targeting to Promote Social Change

Teach For America applicants have other options. Many are recent college graduates or professionals in highly desired STEM fields. They are superior students and engaged citizens, and they are just as likely to be courted by some of the world's biggest co

A Game-Changing Shopping Experience

A Game-Changing Shopping Experience

Wilson Sporting Goods Co. has been at the forefront of award-winning sports equipment innovation for over 100 years, and continues to lead the charge in digitally connected, socially shareable, and highly customizable products used by premier athletes and