Bright Pink Client Story
We've teamed up with Bright Pink on a meaningful mission.
Bright Pink helps save lives by empowering young women to know their risk for breast and ovarian cancer and take action to reduce their risk. Bounteous and Bright Pink partnered together to amplify this trusted resource and voice for women.
1 in 8 women will be diagnosed with breast cancer over their lifetime.
That's more than 37 women at Bounteous who could be diagnosed with breast cancer, making a mission that is already worthwhile more personal than ever to us.
Our team propelled Bright Pink's digital fundamentals forward so they can focus on what matters most: being an advocate for women's health.
Bright Pink Makes a Difference
Women often look to the Internet first when researching information about their health. Accurate information and tools on Bright Pink's website need to be easy to find and comprehensive, which can help prepare women for big health conversations with healthcare providers. That’s where we come in.
Through an experience audit and discussion, we identified content gaps and user experience issues, then provided strategic recommendations on improving site functionality and visual elements.
Creating a Digital Roadmap
We created the plan to help Bright Pink evolve their digital capabilities, in order to better understand the women they're engaging with and how to prioritize digital offerings that empower women through their health journey.
Bounteous used insight gained from the experience audit and digital roadmap when creating tools to enhance Bright Pink's digital presence.
Enabling Women to Take Preventative Action
When women gather information online, they're seeking facts. We optimized the Assess Your Risk tool interface and functionality to grow user reach, increase assessment completions, and improve access to valuable data and insights.
Migration to Cloud Platforms
We helped Bright Pink gain time efficiencies, enhance data security, and identify cost savings by migrating tools and data to Google Cloud and Salesforce Marketing Cloud.
We revamped Bright Pink's existing WordPress website to align with new brand guidelines, as well as improve user experience on desktop and mobile.
When Bright Pink had an opportunity to further increase user engagement of their tools through a partnership with BlueCross BlueShield of Illinois, they turned to Bounteous.
BlueCross BlueShield of Illinois Partnership
We ensured HIPAA and NCCN compliance mandates were met, laying a strong foundation for Bright Pink to pursue similar partnerships in the future.
Contributing to a brighter future for all women
Digital innovation can impact lives beyond the computer screen, as better online experiences can lead to better outcomes. Our digital transformation partnership with Bright Pink has set the foundation for continued reach and enhancements designed to improve women’s health.