Wawa’s digital signage creates a lively and welcoming energy in store, alerting customers to new products, current promos, and overall brand messaging and tone. Bounteous develops animation styles that incorporate stunning product visuals and engaging copy. We also leverage user-generated content (UGC) from our social media channels to induce a sense of community and curiosity, with disruptive content to catch attention and further compel customers to order.
Partners Through 15+ Years of Hoagiefest
At Wawa, seminal campaigns like Hoagiefest are more than just in-store promotions — they’re experiences designed to take customers on a “trip” to enjoy their Wawa favorites. Bounteous has been Wawa’s partner since Hoagiefest first launched in 2007, and we were thrilled to lead their “15 Years of Hoagiefest” campaign in 2023. What resulted was a fun, vibrant, engaging retrospective of Hoagiefest through the years, with a curated best-of-the-‘Fest traditional and digital experience in stores and on social media.
Award-Winning Social Media
Wawa desired an online community that reflected the vibrancy of its fans and culture. Our mission was to amplify the fandom with thumb-stopping content that would catch the eye. To achieve that, we developed a distinctive social brand voice and tone, translating Wawa’s in-store “Day Brightener” philosophy to the social feed. Since then, Wawa saw 75% follower growth across all social platforms in 2022, and today we reach more than 2.5 million followers across all our social platforms.
Driving Loyalty Through the Power of Choice
Building on their mission to provide Boundless Convenience™, we co-innovated with Wawa to enhance the existing loyalty program. Wawa turned to Bounteous to strategically co-innovate a new, improved Wawa Rewards that would offer their customers a points-driven program. Our research efforts led to the launch of catalog-based redemption so members have their choice of more day-brightening rewards than ever, including food, beverages, and fuel.