Wawa Client Story
Wawa needed digital support. They found a true long-term partner.
Wawa, a chain of over 900+ retail stores, is a one-stop-shop for coffee, food, fuel, and stellar service. The brand is dedicated to connecting communities and making life more convenient and satisfying for customers. For more than 13 years, they’ve trusted Bounteous to help deliver on their ambitious mission.
Today, we’re Wawa’s digital copilot.
Over the last decade-plus, we’ve worked with Wawa to conceive, create, and optimize an integrated digital ecosystem that connects customers to every aspect of the brand.
For our team, success starts in-store.
Optimizing the In-Store Experience
Wawa fulfills more than 100 million fresh food orders every year. We created stunning digital signage, and intuitive ordering kiosks, that help these customers decide what to order, place it, and get on their way.
We create the in-store digital signage that alerts customers to new products and promotions.
Every order is placed on a kiosk whose UX, UI, content, and development we led.
When Wawa was ready to make ordering accessible from any device, they turned to us.
Helping Wawa Bring Ordering Online
We worked with Wawa to bring the ease of ordering in-store to any device, concepting the campaigns for mobile ordering and delivery and designing the catering experience.
When Wawa partnered with Grubhub, Doordash and Uber Eats, we made sure everybody knew about it.
We concepted the campaign introducing the new service to customers.
For the brand’s biggest moments, we’re proud to be the partner they always trust.
Turning Campaigns Into Celebrations
We provide full-funnel strategic, creative and marketing support for Wawa’s flagship campaigns.
In 2008, we helped launch Hoagiefest. Since, we’ve helped it become the brand’s biggest revenue driving campaign.
We make Wawa THE destination for shakes, smoothies and more.
When Wawa brings a new product to market, the brand looks to us to create dynamic digital campaigns that connect the right audience with the right message at the right time.
DC & Florida Expansion
When Wawa entered DC and Florida, we made the big move a big deal.
We help Wawa turn customers into fans and fans into advocates.
Connecting Fans With the Brand
We manage wawa.com and lead social listening, measurement, community management, and content creation for the brand’s social channels.
We design and develop the brand website, adding campaigns, promotions, and featured products.
We’ve grown Wawa’s social following from 0 to 2 million.
The secret of our success? We work as one combined team.
Our unified teams work side by side, and usually in the same room, to turn observations into insights and insights into action. Guided by Design Thinking principles, we prototype rapidly and test continuously to improve constantly.