Red Robin wanted a best-in-class experience that not only provided a seamless user experience for customers, but that also set the brand up to capture more data and analytical insights during future upgrades to the tech stack. They needed an integrated, commerce-forward experience that reduced clicks and drove increased conversion rates, while supporting the need for brand messaging and promotion.
Using its proprietary technology accelerator NomNom, Bounteous helped Red Robin launch a redesigned order-ahead website—along with native iOS and Android mobile apps—that integrate with Punchh (Loyalty), Twilio (Transactional SMS), Olo (Online Ordering), Salesforce and Marketing Cloud (Customer & Royalty Data + Customer Journeys) and NCR (POS). This cross-platform experience is a critical aspect of Red Robin’s digital road map.
Once the order-ahead website launched, Bounteous set to work redesigning Red Robin’s marketing site, which they moved from Contentful to Drupal. Now, instead of opening an Olo white label site (order.redrobin.com) in a new tab, customers can access redrobin.com/order directly from the brand website.