Building the Foundation for Improved Digital Experiences
We worked alongside the client’s Enterprise MarTech Team to achieve a groundbreaking implementation of Real-Time CDP in just six months.
Providing More Personalized Customer Information
Bounteous connected four data sources to provide audience data to two activation channels: Adobe Target and Braze.
Co-Innovation in the Healthcare Industry
Advancing an improved digital journey helps put better health within reach, enabling improvement through data and technology.
Unlocking the Potential of Data in Healthcare
We set standards for data collection across all sites/ apps in various ecosystems using an enterprise-level schema in AEP Experience Data Model (XDM).
Activating Personalized Marketing Campaigns Through Data
We supported the client’s MarTech team with Adobe Analytics and Target migrations in the Adobe Experience Cloud.
Data Drives Better Understanding of Patient Healthcare Experiences
Unlocking insights through data can help better align consumers with their healthcare needs.
Refining Audience Targeting to Enable Personalization
We partnered closely with the client’s data team to centralize data through RTCDP to enable personalization together utilizing Adobe Target.
Custom Preferences Paving the Way in Personalized Healthcare
We began activating testing and personalization campaigns and executed more than 25 personalized campaigns on their website.
Evangelizing Journey Orchestration
Bounteous partnered with the client following our strategic co-innovation framework to implement several Journey Optimizer use cases to prove value from the platform and set the foundation for personalization at scale.
Managing Customer Journeys
Bounteous demonstrated how AJO could effectively integrate with Adobe and other MarTech technologies to orchestrate cross-channel messaging for use cases such as web personalization.
Driving Value in Healthcare
Prioritizing doing things better and doing better things helps us make improvements to existing digital experiences and optimize the customer journey.
