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Convenience Goes Digital
Dash In is redefining the convenience store experience, with 55 stores in Maryland, Delaware and Virginia and plans to triple its store count by 2030. Digital is a key element of the brand’s growth plans, and in 2023 Dash In debuted their new loyalty program and app, Dash In Rewards.
Business Issue
Like many convenience stores, Dash In locations' diverse selection of services and menu offerings are often on separate technologies (foodservice, car wash, fuel, etc). Driven by a desire to streamline the customer experience across all purchase categories, Dash In partnered with Bounteous x Accolite to integrate all of Dash In and Splash In’s offerings into a single, unified mobile app.
Solution
After three years of strategy, research, and production, Dash In has created a first for the c-store industry: an integrated app that combines foodservice order ahead, fuel pump activation, car wash, and loyalty/rewards.
Integrations
- Fuel
- Activate fuel pump with app
- Stack rewards/points from earning
- P97 payment process integration
- Ordering
- Order ahead on app for made to-order food
- Integration with Olo platform
- Delivery integration with GrubHub, UberEats, and DoorDash
- Loyalty
- Integration with Punchh
- Welcome Discount for fueling
- Carwash
- ICS Integration
- Marketing Automation
- Salesforce Marketing Cloud Integration
Interconnected Rewards
Dash In uses a points-based rewards system where members earn points on their in-store, fuel and car wash purchases, and can then redeem their “Dash Cash” for discounted products or in-store currency. Rewards members get more loyalty points for in-store purchases than fuel, driving customers to engage on higher-margin offering.
Outcomes
Within three weeks of launch, Dash In Rewards surpassed 2,500 members and the app had achieved a 4.7 out of 5 rating on the Apple App store. Plus, now Dash In can leverage their customer data to deliver timely, relevant offers to guests, driving customers to engage in higher-margin offers.
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