GroceryShop 2022: Building Digital, Data-Driven C-Store Loyalty Programs

Smart c-store retailers are transitioning traditional loyalty card programs into more sophisticated digital app experiences with features and offerings that better meet the needs of today’s shoppers. Additionally, they’re using shopping preferences, purchase behavior and other key data points to deliver more personalized offerings to loyal customers. In this session, retail executives will deliver presentations on how they are enhancing their companies’ loyalty programs and in a panel discussion share how they're leveraging omnichannel data to drive retention and repeat purchases.