Feb 13 · Google Analytics
The Upside Down: Negative Goals In Google Analytics
The word “goal” is all about aiming for good, positive objectives. I’m sure most of us can relate to those feelings during resolution time right now. In the world of website analytics, goals are more specifically about conversion counts, averages, and rates relating to how successful a site visit was. Those conversions represent your most valuable users and should be heavily used, or at least glanced at, in most of your web reporting.