AI Personalization at Scale Drives Conversions and Revenue
A leading Casino & Entertainment Company partnered with Bounteous and Adobe to deliver AI-powered personalization. The improved personalization experience set an industry standard along with increased conversions and booking revenue.
By The Numbers
- 150%Increase in conversions
- 200%Increase in online booked revenue
- 3xRevenue per visit
Chanllenge
The world's most diversified casino-entertainment provider, aimed to enhance digital experiences for its 65+ million members by leveraging new technologies. The goal was to drive digital transformation across the organization, improve user engagements, and deliver personalized experiences through advanced platforms and capabilities.
Solutions & Impact
To do this, we partnered to streamline its digital experience by launching a fast, intuitive booking engine that provided a better customer experience by personalizing content across the web and mobile. The homepage and rewards app were redesigned to enhance engagement, while teams were restructured to support seamless check-in and arrival experiences. Cloud and vendor migrations were also completed, embedding team members in Agile squads to accelerate delivery and adoption.
- Improved user experience and engagement with Adobe AI, Target and React Native.
- Faster delivery through Agile team restructuring and embedded learning.
- Personalized content across booking, loyalty, and entertainment powered by AEM and Target Premium.
These initiatives deliver smarter, data-driven experiences that enhance every step of the guest journey, from booking to arrival.
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