AI Assistant Built for Modern Marketers
A telecommunications company found that their marketers faced inefficiencies from manual content creation and inconsistent messaging. We created a proof-of-concept GenAI assistant that streamlines campaigns with automation, personalization, and seamless integration to cut costs and boost performance.
Challenge
Marketers often face significant challenges with creating engaging content across multiple channels. They are constrained by limited copy formats and a user interface that is not intuitive, forcing them to manually tailor content for each channel. Over time, this results in an inconsistent brand voice and increased marketing costs due to redundant work. The narrow range of asset types limits creative flexibility; the complicated user experience hinders adoption and collaboration, and the need for channel-specific content tweaks multiplies the effort required. Additionally, there is no seamless integration with existing marketing platforms, creating inefficiencies.
Solutions & Impact
Develop a marketer AI product with an intuitive UI and customizable templates to streamline campaign rollouts and ensure consistent messaging. The Gen AI powered marketing assistant leverages AI to enhance productivity by automating strategy generation, personalization, and campaign management tasks, integrating seamlessly with existing systems to reduce costs and boost performance.
Related Client Work
Check out more of our work with the world’s most ambitious brands.
