THE AI WHITESPACE:
Addressing challenges to unlock potential for Marketing Leaders 

AI is Everywhere, and it’s shaping how companies compete.

Every executive we surveyed said their organization uses AI. We’ve moved past experiments into scaled impact. AI is embedded into workflows, fueling efficiency, automation, and day-to-day operations. These early wins matter. Nearly half of leaders even report better-than-expected ROI.

Our new research from 314 senior global executives, across marketing leadership, reveals that even with initial wins, there is uneven adoption and gaps in alignment. Without clear ownership and alignment, early gains can stall and lose momentum.

We’ve discovered:

• 76% of marketing leaders report AI adoption would improve with better internal collaboration
• CMOs and CIOs have a disconnect on adoption, training, and ROI
• Most companies are leaving growth and efficiency on the table

This white paper uncovers the paradoxes and whitespace industry leaders must solve to sustain momentum and capture AI’s full value. Download to:

• Identify the top challenges slowing AI adoption, and proven strategies to overcome them
• Uncover where marketing and IT leaders are misaligned, and practical steps to bridge the gap
• Follow a roadmap for breaking silos and scaling AI, to accelerate enterprise growth

Download your free Marketing edition today and see how your priorities stack up against your global peers—and where alignment can unlock transformation.

Ready to address your company’s AI whitespace?  See how Bounteous has helped companies improve their outcomes and impact with AI? Click here.