With the right partners helping to streamline processes, Exelon IT and Bounteous helped create a solution that transformed the ComEd online Marketplace experience. Elastic Path’s headless architecture provided the flexibility for Bounteous to develop a customer service solution in ComEd’s preferred Angular framework for digital projects, integrating with the existing ComEd.com site. With this framework in place, Bounteous created a robust engine that determines product rebate eligibility across different product categories based on customer data, ultimately enabling a more personalized customer experience. This was all supported by the first-ever hosting for Elastic Path in Microsoft Azure, creating a stable and secure environment for the new ComEd Marketplace platform.
In order to best support the ComEd Marketplace, Bounteous created the first connector between Mirakl and Elastic Path. This new connector enables product sharing, offering redemption, and order placement seamlessly between the two solutions. Mirakl’s out-of-the-box features enable ComEd to quickly expand their product catalog in one place to manage all its third-party fulfillment providers.
To help provide a premier customer experience, Bounteous worked with Exelon IT to implement enhanced web analytics through Google to better monitor a customer’s journey when interacting with the ComEd Marketplace. The insights from these analytics will help ComEd more easily understand how customers use the Marketplace and help identify areas for increased engagement.