Webinar - Why Personalization is More Important than Ever—and How to Do It Right


Event Details

This event occurred on Wed, Dec 9, 2020

With the increasing reliance on digital experiences, personalization is paying dividends now more than ever. 96 percent of organizations that implement personalization tools report improvements in customer engagement. But to get that kind of lift, you have to do personalization right.

Sean McQuaide, Associate Director of Personalization at Bounteous, and Eric Fullerton, Lead Product Evangelist at Acquia, discussed the newly released third annual CX Trends Report and covered why personalization is so crucial and how companies can execute it well.

In the webinar, they discussed:

  • Findings from the latest CX Trends Report, including consumers’ increasing reliability on digital channels and the growing importance of building brand trust and loyalty
  • Bounteous' three-step approach to personalization and the impact that it has when done well
  • A case study detailing how Bounteous' process led one client to success


Sean McQuaide
Director, Data and Activation Strategy