A Foundation for the Adobe Experience Cloud


Activate leverages Adobe tools and 20+ years of Bounteous expertise to help you quickly create a modern, efficient digital experience. Built by our award-winning Adobe practice, this proprietary solution built to Adobe standards is made to jumpstart your usage of the Adobe Experience Cloud. Activate is configured for the latest version of Adobe Experience Manager (AEM) and AEM as a Cloud service, as well as Adobe Analytics, Adobe Target, and Launch–making it a powerful solution great for any organization.

The Activate Advantage 

Activate’s functionality provides immediate value for your organization. Flexible templates and customizable components tell your brand story, giving visitors a first-class experience. Behind the scenes, a platform built on best practices ensures that you are set up for success: your IT team can easily implement upgrades, and content authors can make changes without requiring technical resources. Beyond this baseline, internationalization and multi-site functionality help you reach a growing global audience—all without reinventing the wheel. With Activate, you can be confident that your digital experience is ready to create an exciting new digital experience for your customers. 


  • Atomic Design System
  • Flexible Page Templates
  • Expanded Component Library
  • Powerful Analytics & Targeting
  • Internationalization & Localization
  • Multi-Site Readiness
  • Multi-Platform Integrations
  • Training & Support

Atomic Design System

Built on AEM and enhanced by Bounteous, Activate’s design system makes using beautiful, functional components and style guide elements easy. Activate applies the principles of Atomic Design to have an expressive and consistent design language that your content authors leverage to build new experiences. From colors to fonts to typography, we have you covered. Activate can also integrate with your existing design system, bringing a strong backbone to your established style.

Flexible Page Templates

With pre-defined templates and movable components, content authors have the flexibility to tell their brand story, as well as create additional templates in the system. 

expanded component library examples

Expanded Component Library

Activate goes beyond Adobe's core component set, incorporating components that give visitors the features and interactions they have come to expect. From Google Maps to Search Results to Embedded Video, Activate makes it easy to build a dynamic experience without custom development.

examples of activate on multiple sites with different styles

Powerful Analytics and Targeting

Understanding user behavior is key to achieving results. We start with strategy and a platform-agnostic data layer, then work with your tracking and testing tools to craft a unique solution. Information surfaced in this data layer provides a basis for reporting, guidelines for action, and ultimately, a personalized audience experience. Activate integrates with Adobe Launch, Google Tag Manager, and many other tag management solutions.

Internationalization and Localization

Create far-reaching experiences with minimal overhead. We leverage our deep experience with internationalization—think a project with 70+ websites, 16 countries, 10 languages, all in one year—to make handling different countries, regions, and languages a matter of simple configuration. Features like Shared Component Properties, Contextual Pathbrowser, and Page Root Provider give you the power to create lasting experiences for your target consumer, no matter who or where they are. 

Multi-Site Readiness

We helped develop Adobe’s current multi-site functionality: reap the benefit of our experience and add your 2nd, 3rd, or 12th website without the need for rework. The benefits are cumulative: each new site builds on your core library, making building the next experience even easier, while bundling with multi-site with a design system ensures visual consistency.

examples of activate on multiple sites with different styles

Multi-Platform Integration

Seamless integration with Salesforce, Marketo, Google Analytics, and many ERP systems make measuring, strategizing, and marketing simple. If you need to connect Activate to another Adobe program, reach out: we’re ready to help you connect.

Training & Support

Your Activate team will be with you through every stage of development, working with you to install upgrades, build new features, or troubleshoot issues.

We continue to provide support post-launch. As part of this, we want to empower your team to author content, maintain Activate, and extend its functionality. Activate trainings provide a hands-on workshop to get you started. Available virtually, on-site, or at one of Bounteous’ office locations, these sessions set you up for the long term. 

Technical Details

  • Built with the latest versions of AEM Target, Analytics, and Launch
  • Built according to Adobe best practices for maintainability
  • Integrates with ACS AEM Commons
  • Leverages and enhances WCM Core Components
  • Robust suite of unit tests
  • Royalty-free, perpetual license
  • Model DevOps Runbook supports devops and Adobe Managed Services teams

See how Activate comes to life at and view the style guide to learn more.

Not sure where to start?
Activate seems like a great fit, but you’re not sure about your business needs. We get it — and we know that a great experience starts with strategy. Reach out and we’ll help map your digital future.