In the age of one-click-to-buy platforms, Gaia Herbs needed a complete site overhaul in order to compete for and effectively convert potential customers. The goal was to create a rich, informative content experience that speaks to Gaia's commitment to quality, while providing ease of navigation and intuitive design. We took cues from existing brand traits—organic elements, a commitment to nature, and trustworthy messaging. We built a library of modules that will allow Gaia's internal team to continue to update and refresh content as needed.
Creating an educational experience was in many ways just as important as the commerce aspect of the site. We reorganized and restructured the content pages in a way that wouldn't feel overwhelming but rather engaging and helpful. We also made sure to blend both education and commerce across the site – delivering information and resources to shoppers as well as delivering product recommendations to those browsing or researching.