Content Asset Management with Adobe Creative Cloud, Adobe Experience Manager Assets, and Magento Commerce
Managing digital product media from creation to publishing is a complex process with stakeholders throughout the business – from marketers and commerce managers to designers and creative agencies – each with different systems and processes for their piece of the puzzle.
With so many people and systems involved, this process can be time-consuming, inefficient, and frustrating. Creating a content supply chain that enables each part in the chain to use tools they are familiar with is key to a successful integration. Simplifying the way in which you interact with assets allows you to spend more time on feature enhancements for your site and deliver a better experience for your users.
Content Supply Chain with a Connected Asset Solution
Experience Manager Assets is a best-of-breed solution that has long led the market in Digital Asset Management. Adobe Creative Cloud continues to be the default choice for rich digital asset creation. Magento Commerce is an industry-leading enterprise commerce solution. Each system individually excels at providing value to your digital experience, however, communication between these systems is challenging.
The Bounteous Connector for Magento Commerce and Experience Manager Assets provides a solution for this problem and enables a dramatic increase in content velocity for delivering a rich digital commerce experience.
The content supply chain created with this connector enables your creative team to continue using the tools they are most accustomed to, without the need to ramp up on new technologies or deal with painful import/export processes for providing the digital content team with assets.
Now, your team's experience with using Creative Cloud applications (e.g. Photoshop, Illustrator, InDesign) to create rich digital assets for your customer base and storing them in Experience Manager's Digital Asset Management (DAM) can easily be extended to provide a great product experience for your customers making purchases in your Magento Commerce store. The Bounteous Connector leverages Experience Manager Assets as the single repository of digital assets and allows designers to interact directly with the digital media being served alongside the products.
The Benefits of the Bounteous Connector
Serving a cohesive digital experience is key for driving successful conversions on your Magento Commerce site. This is exactly where the connector bridges the gap, by updating the built-in product image management system in Magento Commerce to utilize the Experience Manager DAM as if the two systems were one.
Adobe provides a connector, called Asset Link, that allows for designers, from inside their Creative Cloud product, to directly connect to Experience Manager, to check out assets to modify them, or to simply upload their own assets into the DAM. This enables your creative team to continue using their routine workflows, while more easily providing assets to the marketing and product management teams.
Similar to Asset Link, the Bounteous Connector allows for product managers in Magento to directly reference assets stored in Experience Manager—the same assets to which the creative team has direct access as well!
When assets are flowing directly from your creative team into Experience Manager, the Bounteous Connector allows for those assets to be used in marketing content stored in Experience Manager, product listings in the Magento Commerce storefront, and any other systems that are referencing Experience Manager assets, like Adobe Campaign for marketing emails.
Whether the product assets are used solely for your store or if you're using these assets to drive people from your marketing site to your commerce experience, you'll have all these benefits of Experience Manager Assets available to you in Magento Commerce:
- Automatically creating optimized renditions with Experience Manager Assets ingestion steps
- Using Smart Crop & Smart Tag powered by Sensei
- Re-using product images in other marketing-focused Experience Manager components
- Bulk syncing assets
- Supporting metadata and file hierarchy
The Bounteous Connector supports multiple behaviors depending on your infrastructure setup. It can serve assets directly from Experience Manager by publishing the assets, which is useful in the case that you have an Experience Manager Sites license and a public site being served from Experience Manager.
If you're just using Experience Manager Assets you can have the actual DAM asset files be ingested and served by Magento Commerce in your storefront. Whichever use case you fall into, the connector still enables your product managers to use assets created and managed directly by your creative team.
The Connector in Action
When setting up the connector, whether you are serving assets through Experience Manager or directly through Magento Commerce, be sure to choose a secure passphrase that will be shared between the systems. Once this configuration is complete on both the Experience Manager and Magento Commerce sides you are able to immediately start associating your Magento products with images stored in Experience Manager!
Experiment with metadata. The connector can natively configure metadata to pass between Magento and Experience Manager, and with Experience Manager's Metadata Schema Editor, it's easy to have these values surface in the properties of the assets when viewed in Experience Manager. There's also a custom Magento schema included in the connector code as a head start. Work with your product team to identify some key data that would be beneficial to pass along (e.g. categories, keywords for searching, etc).
Get Started Today
Putting together a cohesive design for your brand can be difficult. Implementing that design across the multiple platforms your brand uses to provide a unified digital experience for your customers can seem insurmountable. The Bounteous Connector for Magento Commerce and Experience Manager Assets allows for you to cut out some of those pain points:
- Keep your assets in one place and allow your creative team to directly contribute to the unified brand experience.
- Improve customer engagement by delivering an Adobe content supply chain to Magento
- Boost ROI on experience authoring by reducing time spent creating & managing digital assets
For the first part of the Content Supply Chain, Adobe Asset Link is available directly in your Creative Cloud tools. The latter portion of this Content Supply Chain provided by the Bounteous connector is now available in the Magento Marketplace and can be quickly installed using the instructions provided alongside the download.