Summary

The Acquia Open DXP is powered by Acquia Drupal Cloud and Acquia Marketing Cloud, a unified solution that unlocks the value of data and content so organizations can rapidly create new digital experiences. Acquia’s Open DXP seamlessly integrates Acquia’s platform to build, design, and run digital experiences (Drupal Cloud) with an end-to-end, data-driven marketing platform to create, personalize, and enhance customer journeys (Marketing Cloud). Marketers and developers now have a single, easy-to-use platform to build, personalize, and orchestrate multi-experience customer journeys across all modes of customer interaction, such as touchscreens, chat, voice, and more.

What is Acquia Drupal Cloud?

Acquia Drupal Cloud is an enterprise content management solution with unmatched ease of use, flexibility, and scale. More of the buyer’s journey is taking place online and organizations need to deploy content at each stage of the buyer’s journey. This needs to take place across established digital channels (web, mobile) and emerging digital channels (voice, digital signage).

Traditional, proprietary CMS platforms are notoriously hard to use for marketers and require a heavy lift from IT. Consumer site building tools are easy for marketers but don’t have the security, governance, and scalability that organizations need. Drupal Cloud offers the “best of both worlds” empowering organizations to get customers the content they want.