Even with all of the unforeseen challenges in 2020 and 2021, Bounteous was able to deliver upon the initial goals set with the client, which included creating a new solution to reach consumers digitally and provide them with a simplified and improved customer experience.
The Birdi site went live in July 2021, on time and on budget, and the Birdi app was launched in October 2021. We also built a custom GA dashboard for the client executive team to view site performance data in real-time. In the first six months post-launch, Birdi reported more than 120K sessions, including 50K+ site visitors, more than 25K orders, and filled nearly 50K individual prescriptions - without any media or marketing drivers. Today, Birdi serves more than 100,000 customers and ships more than 600,000 prescriptions annually. Bounteous continues to co-innovate with the client to make improvements, support feature enhancements and maintenance, and evolve the Birdi experience.