Strategic Replatform and Rebrand Drives Marketing and Lead Generation Efficiencies
Mesirow (previously Mesirow Financial) is an independent, employee-owned financial services firm headquartered in Chicago. With capabilities spanning Global Investment Management, Capital Markets & Investment Banking, and Advisory Services, the firm serves clients through a personal, custom approach to reaching financial goals and acting as a force for social good. To best serve clients in the digital age, Mesirow realized they needed a digital solution that drives operational efficiencies, improves how their digital experiences are managed, and enables deeper connection with customers and prospects.
Mesirow partnered with Bounteous to undertake a replatform of their website as well as a complete redesign of their digital properties. This would empower their marketing team to more effectively manage and support lead generation efforts, while providing a top-notch experience to customers.
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