Sometimes your message is great, but it is simply not getting to the most receptive eyes and ears. This nonprofit campaign taught a lesson in efficient advertising and prequalified investing.
Standout students have the option to take their careers in any direction. Now, Teach For America can ensure the fullest reach and frequency for driving action among this elite group. That new capability is a measurable impact the organization was never able to do at scale before.
Along with successful targeting and the ability to channel ad budget toward specific audience segments, these campaigns also demonstrated a 57% increase in conversion rate over other non-branded Ads campaigns during the same period.
Teach For America is changing lives, classroom by classroom — and now they are winning the marketing game, applicant by applicant.