The Direct-to-Consumer (DTC) Opportunity: Leveraging DTC in Your Omnichannel Strategy


Bounteous was joined by experts in commerce from Mars Wrigley and Forrester as they discussed key considerations brands need to keep in mind while developing their DTC strategy and explored real brand examples. 

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This webinar covered:

  • Recent research conducted by Forrester on direct-to-consumer trends and best practices when developing a DTC strategy
  • Insights and learnings from Mars Wrigley, a brand whose shift to DTC has increased both sales and customer engagement and loyalty
  • Tips and considerations on evaluating your own business challenges and digital maturity in order to successfully implement DTC

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Event Details

In an effort to keep up with shifting consumer behavior patterns and appeal to different types of customers, large traditional retailers are making the shift to direct-to-consumer. Direct-to-consumer (DTC) brands are able to own the relationship with customers at every touchpoint, creating a huge advantage and opportunity for these companies. Consumer-facing brands must keep in mind several key considerations in order to develop a successful DTC strategy.


Romain Apert
Romain Apert
Vice President & CIO, Mars Wrigley
Michelle Beeson
Michelle Beeson
Analyst, Customer Experience, Forrester
Keith Schwartz
Chief Executive Officer
John Telford
EVP, Growth