The Direct-to-Consumer (DTC) Opportunity: Leveraging DTC in Your Omnichannel Strategy

Webinar

Event Details

This event occurred on Tue, Sep 28, 2021

Bounteous is joined by experts in commerce from Mars Wrigley with special guests from Forrester to discuss key considerations brands need to keep in mind while developing their DTC strategy.

Bounteous was joined by experts in commerce from Mars Wrigley and Forrester as they discussed key considerations brands need to keep in mind while developing their DTC strategy and explored real brand examples. 

Watch Replay

This webinar covered:

  • Recent research conducted by Forrester on direct-to-consumer trends and best practices when developing a DTC strategy
  • Insights and learnings from Mars Wrigley, a brand whose shift to DTC has increased both sales and customer engagement and loyalty
  • Tips and considerations on evaluating your own business challenges and digital maturity in order to successfully implement DTC

Speakers

Romain Apert
Romain Apert
Vice President & CIO, Mars Wrigley
Michelle Beeson
Michelle Beeson
Analyst, Customer Experience, Forrester
Keith Schwartz
Chief Executive Officer
John Telford
EVP, Growth